Itron
These are concepts for the 2nd rollout of the Itron rebrand. The previous ads were lifestyle imagery and they were looking to add to that by bringing some of the actual product benefits into the concepts. The idea was to use tilt-shift photography to communicate the scalability Itrons products offered to huge amount of data.
The third slide was a mobile landing page that the user touched down on via a QR code in a print ad. The ads were pretty sparse, so we thought it would be fun to actually have a landing page that delivered another level of content rather than repeating something or rephrasing it.
The last piece was a flash banner for a co-branded campaign with Microsoft Server. The data randomly filled upward, as the vantage backed away, to reveal the numbers completing the "Scalability". Tom Gallagher and me on the phone.
Itron
These are concepts for the 2nd rollout of the Itron rebrand. The previous ads were lifestyle imagery and they were looking to add to that by bringing some of the actual product benefits into the concepts. The idea was to use tilt-shift photography to communicate the scalability Itrons products offered to huge amount of data.
The third slide was a mobile landing page that the user touched down on via a QR code in a print ad. The ads were pretty sparse, so we thought it would be fun to actually have a landing page that delivered another level of content rather than repeating something or rephrasing it.
The last piece was a flash banner for a co-branded campaign with Microsoft Server. The data randomly filled upward, as the vantage backed away, to reveal the numbers completing the "Scalability". Tom Gallagher and me on the phone.